Ethnography research

After learning about Ethnography at University, my group and I went out to look at  the public reaction to the large billboard inside the NTSU building..

Ethnography research is observing reactions and using the findings to help grasp a better understanding. Observing human activity and cultures. It provides rich and contextualised understanding.

The billboard we found out was, an interactive screen but it wasn’t obvious to see. Lots of people walked past it, making it a very useless board. One person glanced at it as walking past.

I noted that 15 females walked past

6 males walked past with one of them glancing at it.

From observing the area and the reactions, I can clearly see that the NTSU bilbord is making very little impact.

I went over to the board to try and find out why, it wasn’t attracting anyone. The board was an interacting screen. It had 4 options to chose between, two of which stating ‘coming soon.’ The other options told you about the Student President and a map of the building. Visually it doesn’t catch the eye and stays on a plain white screen waiting for the passer by to touch it. I think it’s static screen should be like a screen saver. So when it’s not being used, it should have motion on the screen, maybe showing NTU news. As for the options, maybe it should have more information on there. They could talk about the different NTU societies or help to students about what the building has to offer.


What I have learned about undertaking this form of research is that, being out there and actually seeing what is happening with your own eyes is a really effective when trying to sought out information.

In the Seminar, we learned about other types of research and creative processes which I found to be really interesting.

Research should be undertaken throughout the project.

Phase one: Practice based research

Phase two: Additional data checking and understanding the results of the practice.

These types of research should be done all the time.

Creative practice is simply, come up with an idea, design and create it.

SCAMPER, which is taking an existing idea and re-thinking it. This is a really useful way to create an innovative idea which might turn out to be even better.

User Centred Design is creative something based on information you have found out from your audience. This could be something they need, something that might make their life easier.

Multiple Proscenia which is multiple stages or platforms.

Platform Affordances means analysing the features of different platforms. For example:

For people who have a hearing impairment, creators might want to add subtitles to their videos whether it is on TV or the internet, so that their audience can still understand the message they would like to give.

HCI (Human Computer Interaction)– Observing the relationship/interaction between the user and the computer technology. This could be the design or use of the computer.


UXD (User Experience Design)– enhancing and improving user satisfaction by improving usability, accessibility and pleasure of the product there for improving the relationship between the two.

Multichannel Marketing is using a variety of platforms such as a website, an article or word of mouth.

Trend analysis is the process of predicting the future movement of a product based on previous data.

Cognition is the conscious mental activities : the activities of thinking, understanding, learning, and remembering.

A Hypothesis is a prediction of what will happen if a certain action is undertaken.

The video I create will attract more young adults aged 18-26 into the NTSU building on a weekend.

It is a focused study and defines a specific aspect of the research problem to investigate. Ie. I will be conducting my research about students aged 18-26 and won’t be researching on lets say Children as Children don’t enter the building and it wouldn’t benefit my study.

In my first assignment, I will need to think about these points I have talked about and apply them to my project.

INVESTOPEDIA , 2016. Trend Analysis(online) Available at: [Accessed 11/10/2016].
ENCYCLOPAEDIA BRITANNICA, 2016.Cognition(online) Available at: [accessed 11/10/2016].



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