So our brief was to produce material using content already made for the Help Yourself Campaign. This is a Nottinghamshire County Council project. Our target audience is people over the age of 65. The idea is to produce material that will offer advice and support to this target audience. We will need to think as a group what we want to produce. We will need to carry out research and find out how we will best reach this demographic.
We had an idea of the kind of content we could create as Jools showed us past campaigns. This gave us a rounded idea. One teams campaign showed a guidebook that offered advice. There was a lot of text and it was quite small. For the target audience, I know that I don’t want to adopt this idea.
We were assigned teams. My role will be to think of the design methods and editing some of the videos. This will give me more practice and improve my skills when working in the creative industry.