research

I would like to inject some colour, though the logo will follow the same colours of the C-TEX company. The product is about colour monitoring so why not have some sort of colour in the video. It will keep the viewer entertained. 

This video is slightly more juvenile which isn’t the look we need. Our target audience is production directors and agents etc. It needs to be entertaining to the eye but we don’t want it to look too child like.

 

This video is to technical looking and is slightly boring. C-TEX want a white background so this wouldn’t be the look they were going for. It isn’t really eye catching so this is an example that we don’t want.

 

Key words

informal

Friendly

professional

polished

family

 

 

 

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