So I have been experimenting with After effects and the motion logo to see what I could come up with.
I wanted to try the Roughened edges effect on After Effects. I used this video for reference.
I found this easy to follow and chose to split a ball shape into the logo.
Jools said he wanted to see dots added into the video just like the video I took for reference. I didn’t want to copy the video to the exact way. It was more about the movement of the text that I liked however I decided to try it anyway. I tried to have a dot morphing into the logo.
After watching it back I feel like it doesn’t work. I think having the top part of the logo fading in is just enough. Sometimes a simple ident like this looks slightly silly if there is too much going on. I quite like the idea of it being simple.
I also tried a different design of having dots moving around the logo. I feel like this doesn’t really work with the ‘friendly’ theme. These dots don’t really resemble anything and I feel that they are slightly pointless and dont add any value to the ident.