Promotion videos that I can take inspiration for Concept 1.
Smart looking advert. Nice transitions and a modern approach. I don’t think the back and white would work for the type of project I am working on. I would like some colour in my project so that I can relate to my audience.
Innocent smoothie advert uses ‘Queen’ soundtrack to create humor and attract the consumers that way. They represent the product as a hero to promote its healthy side.
Uses text animation and video footage. Explains the story and involves the viewer and lets them know why the product is healthy.
Can I involve the viewer in my video? Yes I can let them know about how their money goes to pump aid.
This coke a cola advert uses info-graphics and invites the viewer to understanding the history behind the product. The text moves in a quick and interesting way.