Short animated advert(6 -30 seconds long) having animated text that states the nature of the product. Written information that is fast paced, quirky and appealing to the target audience and showing call to action.
This is the style I would like to use but using the messy and hand written style of the logo to create my animation.
I would like to use this concept but I will need to research and find out which is more effective out of video footage or text animation advertisements.
I want to find out figures on sales of products(bottled water) based on the promotional mediums.
I will use this research to make my decision on which concept that should be used.
I will look at these sources as well as other ones to decide on the most effective concept.
Insivia, 2016.50 Must-Know Stats About Video Marketing 2016(online) Available at: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/ [Accessed 12/02/2017].