Concept 3

Concept 3-pleading

Footage of people in Africa drinking unsafe and unclean water

Lots of adverts do this so it wouldn’t be any different

Grab attention of target audience

picture4

I believe this concept would be effective. It is a way to get people thinking. This would be hard to achieve as I would need to get footage of people in Africa. I could, however email the company and ask if they already have footage if I really wanted to use this concept.

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