Concept 4

Shock message

Video showing UK students drinking dirty water from their homes or water bottles. Create empathy.

At the end of the video,  a student comes in with the Thirsty planet water bottle(which is clean). Message would be ‘buy a bottle, make a difference to those in Africa.’

This concept would need work as it could give the message that any water that isn’t Thirsty Planet water is dirty. That isn’t the message that should be given but it could be seen that way.

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