Water, What does this mean? Words from the top of my head
On the go
- Main key words
These words can help shape my project
Vijay Kumar’s structured approach to innovation
- Sense indent-I am currently researching the trend of campaigns and what they do to reach out.
- Know content- Know the company. Research what they do. Get an understanding so that you can represent them in a good way. Look at the competition.
- Know people- How do people react to campaigns, how do they react to video adverts.
- Frame insights-put together my information
- Explore concepts, which ones work the best. Compare
- Frame solutions-concept chosen or from elements of other concepts all put into one final one.
- Realise offerings- prototypes tested
I think this is a suitable design method as it explores the project and gets into detail. This will allow for a create product from good background knowledge.