From reading ‘Animation vs Live Action: Which Makes the Best Corporate Video?’ by ELLYN COOK I hope to understand which concept is the best to use.
Head start and it is quicker than animation. You don’t have to start from scratch. This would be good for promoting a hotel. Having live footage of staff and customers shows the service to be personal.
It limits what you can do. As live footage is on the basis of reality, you will have to either have many skills or a big budget.
The potential creation is only limited by the imagination which means you can achieve something outrageous if you wish to. Motion text is good for explaining a service. I want to explain what Thirsty Planet does and encourage the target audience to take part and be part of a community that helps people who live in disadvantaged parts of Africa. I also want to encourage the target audience to drink healthy.
It takes longer to create as you have to start from scratch.
‘Cool’ infographics effectively builds links, drives social shares and create buzz in a real way.’
(Matt Siltala, 2014)
Animated video engages audiences at a much faster rate than the ordinary talking head. The statistics show that animated explainer videos increase conversion rates by 20%. (Insivia, 2013) That’s significant. So you know animated video works and increases sales and conversions.
I feel that from the information I have found, text animation is the best route to take as it will get the message across clearly and explain to the viewer why they should buy Thirsty Planet water. I also feel I can create a fun and quirky animation from going down the info- graphic route. This will relate to 18-24 year olds.
I had hoped to get some more figures but, my task is to reach out to 18-24 year olds and I feel the information I have found is sufficient enough for me to choose concept 2.
Siltala.M. 2014. Cool Inforgraphics: Effective Communication with Data Visualisation and Design. Publisher: John Wiley and sons.P.22 [Accessed 14/02/2017].
Animated Video, 2016. 7 Examples of Brands Using Online Video to Increase Sales(online). Available at: https://www.animatedvideo.com/blog/brands-using-online-video-increase-sales/ [Accessed 14/02/2017].
Insivia, 2013. 50 Must Know Stats About Video & Animation Marketing 2013(online). Available at: http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013/ [Accessed 15/02/2017].